# Tips To Optimize Website Effectively

Does it feel like SEO techniques (and their effectiveness) are changing? If so, you are not alone. Not only sound education but alertness and dedication too are most required. Google is getting better and stronger all the time. Why? The better Google is about answering questions within the SERPs or attracting users to ads instead of organic listings, the more money it makes.

First, Test Your Website's Performance in Search. Before we consider the details of how to improve your site's performance in search, let's take a moment to check [websiteoptimalisatie Noord-Holland](https://internetmarketing-seo-specialist.business.site) in search results.

**Improve User Experience Across Your Entire Site:**

Let's end with a brief explanation of what Google's purpose as a search engine is.

Like any search engine, their goal is to find the best possible results for each user's query. If they fail on this front, users will use the search engine less often. That said, Google does a great job at it, which is why it's the largest search engine in the world.

When you improve your SEO site, you need to think about this constant desire to show the best results. Why? The answer is simple: poor-quality sites are less likely to be ranked. And Google is improving its site quality.

If your site looks unreliable, outdated, amateurish, or under-loaded, potential users will bounce back to the SERPs and click on another result. You've lost a user and potential conversions, and your bounce rate of affected pages is going to increase.

**Optimize for Voice Search:**

Now that 25% of American adults have a smart speaker (a number expected to reach 55% by 2022), it's safe to say that voice search is something you should include in your SEO strategy. Here are some more juicy voice search statistics.

72% of people who own a voice-activated speaker say that their devices are used as part of their daily routine.

Amazon, 65% of people who own Amazon Echo or Google Home, can't even imagine going back to these days before picking up a smart speaker.

2 out of 5 adults use voice search once a day

25% of people aged 16-24 use voice search on mobile

Last year, voice commerce sales reached 1. 1.8 billion (And are projected to reach 40 40 billion by 2022).

Twenty-two percent of American smart speaker owners have purchased something using their device

Note that in both instances, the voice finder is more likely to use a query. And when we search for sound, we are not given a list of results to choose from - we get an answer.

This answer often, though not always, comes from a prominent piece. According to Backlinko, 40.7% of voice search results are taken from prominent pieces, but keep in mind that these statistics will change constantly. The rest of the results can be found anywhere on the web page.
