What Makes A Good Animated Explainer Video? 10 Killer Tips

Animation has become increasingly popular in recent years as a way to communicate complex ideas to audiences. But what makes a good animated explainer video? In this article, we'll explore the different elements that make up a great one and discuss some of the benefits that come with using animation in your marketing efforts.

What are the key ingredients of a good animated explainer video?

If you’re looking to introduce your business or product to a wider audience, then an animated explainer video may be the perfect way to do it. Created with the aim of providing succinct, easy-to-understand information, these videos can be incredibly effective when it comes to engaging potential customers.

Animated explainer videos are a great way to teach people about a product or service. There are a lot of factors that go into creating a good animation, and here are some tips to help you create an amazing video:

Keep it short and sweet

An animated explainer video is a great way to help people understand complex topics in an easy-to-understand way. The key to making a good animated explainer video is to keep it short and sweet. Try to keep the video under three minutes long, and make sure all the key points are covered. Also, make sure the animation is clean and professional looking.

Have some fun

Animation isn't just for kids anymore! In fact, explainer videos have become one of the most popular types of video online. They're a great way to introduce a product or idea, and they can be really funny too.

Animated explainer videos are a great way to communicate complex information in a fun and easily digestible way.

Use humor

Animations that are funny tend to be more engaging and memorable. Use your own sense of humor, or find funny videos that are relevant to your topic and borrow from them.

Use sound effects and music

Sound effects can add excitement and realism to your animation, while music can help to set the tone and create a feeling of continuity between different scenes in your video.

Make use of visual metaphors

Visual metaphors can help to explain complex concepts in an easily digestible way. For example, in one animation explaining how genes work, the visual metaphor of a staircase was used to depict how DNA travels through the cell.

Set the tone with music

A good animated explainer video sets the tone with music. The music should be calming and soothing, creating a sense of peace and tranquility for the viewer. It should also be memorable so that the viewer will remember it after watching the video. Finally, the music should help to reinforce the message of the video.

Break down what you’re offering

When creating an animated explainer video, it’s important to first ask yourself what you’re trying to achieve. Are you looking to educate your audience on a new product or concept? Are you hoping to create a viral hit that will help boost your website traffic? Once you know your goals, it’s time to start narrowing down your options.

One of the most important factors in creating an engaging animation is keeping the viewer engaged at all times. This means making sure the animation is easy to follow, with clear and concise dialogue and visuals. Additionally, make sure your animation is paced well – no viewer wants to sit through a long lecture! And finally, always keep the humor level in check – too much laughter and amusement can actually kill the impact of your message.

Eye-catching visuals

Your animation should be visually appealing enough that viewers will want to watch it from beginning to end – even if they don’t understand a word of it! Experiment with different design techniques and templates to find something that works well for your video content.

Graphics are king when it comes to explainer videos- if the visuals aren’t on point, the video will likely fail. That said, a well-made animated explainer video can be just as effective as a live-action one, depending on the right context and message.

Engaging and motivational approach

An effective animated explainer will motivate viewers (and potential customers) to learn more about your product or service. Use strong storytelling techniques and exciting visuals to keep people engaged throughout the video.

Start with a GREAT Hook

There's a lot to think about when creating an animated explainer video, but one of the most important things is to make your hook strong. If your video can't keep people's attention, it'll be hard to generate interest and ultimately, success.

One way to create a strong hook is to start with an interesting topic that's easy to understand. For example, if you're explaining how a new product works, start by focusing on the basics: what the product does, how it works, and why it's important. This will help ensure that viewers understand your video from the beginning, no matter how complex the concepts get.

Another key factor in creating an effective animated explainer video is pacing. Make sure each section flows smoothly into the next, and avoid jumping around too much. This will keep viewers engaged and prevent them from getting lost. And finally, use visuals and sound to complement your narration - they should support it, not take over.

All these tips combined will help you create an engaging and successful animated explainer video. So long as you stay focused on what makes your video interesting and easy for viewers to understand, you'll be on your way to success!

Finally...

Animated explainer videos are a great way to help people understand your product or service. They can be entertaining, informative, and useful, which makes them a hit with consumers.

However, creating an animated explainer video is not easy – it takes time and effort to create a quality product that will draw in viewers. So if you're thinking of making one, make sure you have the resources and skills necessary before getting started. And make sure you avoid these animated explainer video mistakes that can kill your video before it even starts!